Michelle Dooley
Founder, Head of Retail Media
Welcome to Catalyst Media Consulting. I created this company to help businesses drive growth more efficiently with the support of former Retail Media and AdTech Executives who have seen it and done it all before. I'm a connecter by nature and get my energy from bringing great people and ideas together to achieve meaningful outcomes. I look forward to being connected.
About Michelle
Michelle Dooley is a visionary leader and trailblazer in retail media, known for her ability to drive revenue and unprecedented business growth. With a career spanning industry powerhouses, including Target and 7-Eleven, Michelle has been at the forefront of retail media innovation, redefining how brands connect with consumers in an evolving digital landscape.
As the founder of Catalyst Media Consulting, Michelle channels her dynamic expertise in retail media, adtech, and data-driven marketing to help businesses accelerate their success. She has a proven track record of building and scaling more than $500 million in revenue, developing high-performing teams, and unlocking game-changing opportunities for start-ups, mid-sized firms, and Fortune 50 and Fortune 100 companies alike. What sets Michelle apart is her unique ability to galvanize the right people, insights, and strategies to drive business transformation. She partners with clients to deliver personalized, data-driven solutions that bridge critical gaps in retail media technology and strategy – ultimately turning complex business challenges into competitive advantages.
Michelle is an alumnus of Southwestern University. She calls Minnesota home, where she lives with her husband and two daughters. When she’s not reimagining the future of retail media, you can find her planning her next travel adventure or hosting neighborhood food trucks for her community.
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Focus Areas: Retail Media, Retail Media Tech Stack, Data Strategy, Clean Rooms, Market Incubation and Development, Enterprise Growth Strategies, Go-to-Market Positioning, Team and Product Automation, Digital Media, Audience Engagement Strategies